About WIZIUM

Commerce moves the world.
We build what’s next.

WIZIUM is an agentic operating system for multichannel commerce. AI agents, specialists and business memory work in one place, so smaller teams can sell around the world with the work visible and the decisions in their hands.

Founder’s Voice

A NEW KIND OF COMPANY.
BUILT FOR COMMERCE.

Why we’re building agentic companies—and what that could make possible for the people behind them.

“I imagine a world where more people can turn a good idea into a business, and still have the freedom to live, learn and create.”

Between an idea and a working business lie thousands of decisions: what to sell, where to source it, how to price it, when to commit capital, and how to respond when reality differs from the plan.

WIZIUM is building an environment where entrepreneurs and agencies can create agentic companies for commerce. People and AI agents share context, follow connected workflows, and turn decisions into work that moves forward.

A company that remembers—and can act

An agentic company has a working memory of its goals, constraints, evidence, and decisions. Agents carry out defined work within that context. People set direction, evaluate trade-offs, and retain authority over important commitments.

Read the full letter

Imagine arriving with product ideas and a budget. Your company helps refine ideas, investigate demand, and compare the economics. You can see which opportunities deserve a closer look, what the evidence supports, and what remains uncertain.

Once you choose a direction, work continues into sourcing, samples, launch preparation, and operations. A new supplier quote can be connected to the calculations and decisions it affects. Each step carries the business’s knowledge forward.

Brand owners see products, economics, progress, and decisions awaiting approval. Agencies manage distinct contexts for several client companies while making their expertise and methods available across the team.

One route opens a much larger possibility

Our first deeply developed platform route is an Amazon launch. The AI Product Researcher investigates opportunities and prepares a shortlist. The AI Sourcing Manager helps prepare supplier inquiries and compare offers. The AI Launch Specialist prepares launch materials and tasks. Specialists review the work; owners decide at defined checkpoints. Through Premium, we lead projects for Amazon and TikTok Shop.

Our larger ambition spans the business’s life: managing a product portfolio, responding to demand and costs, and deciding where to invest next.

Universal Multichannel means adding channels with their own workflows, integrations, and commercial logic while retaining a shared understanding of the company’s products, history, and financial constraints. Expansion should build on what the business already knows.

Commerce will have many kinds of buyers

I expect a mixed world. People will keep choosing products because discovery can be personal and enjoyable. They will delegate other purchases to assistants. Connected devices will initiate requests, such as replenishing supplies.

Sellers need infrastructure that serves all of them: accurate product information, availability, and terms; inventory and processes that support delivery promises; and prices grounded in understood economics.

AI-to-AI infrastructure is central to our vision. We want sellers’ operating environments to connect with agents acting for buyers, suppliers, and other participants. They could exchange requests, evaluate offers, clarify terms, and carry out authorized steps with a record of what was agreed.

Reliable information, connected operations, clear permissions, and accountability would make a company ready to participate. As standards evolve, sellers should be able to reach new forms of demand through the business they already operate.

Better models should make your company stronger

AI models can reason, use tools, and retain context. Their progress expands WIZIUM’s capabilities.

A commerce company also needs maintained workflows, integrations, project status, access controls, specialist judgment, and records of approvals and outcomes. Founders building around general-purpose assistants must assemble and maintain that environment too.

WIZIUM takes on that product responsibility. Our aim is to bring better models into an operating company without losing its history, methods, or continuity.

Real work can also improve workflow design, checks, and decisions about when specialists should step in. With permission, aggregated and de-identified outcomes could improve the system’s methods while private client information stays within project boundaries. Useful operating knowledge takes time to build.

From operating knowledge to better capital decisions

Connecting demand, purchasing, inventory, and cash flow can clarify a company’s capital needs and the assumptions behind them.

In our vision, AI Finance begins with questions: how much capital, for which stage, under which conditions, and with what exposure if assumptions change? Over time, a reliable operating record could help financial institutions evaluate a business through its actual activity. This requires its own risk model, controls, and appropriate financial structure.

Capital as a Service is a longer-term horizon. We want to explore connecting capital with well-supported commercial opportunities and the capacity to execute them: a product thesis, people and agents, resources, and clear participation rules.

These financial layers remain a vision to develop. They influence how we think about WIZIUM today: economics connected to actions, traceable decisions, and controllable authority.

Produce more thoughtfully. Live more fully.

I want these companies to bring more genuinely useful products into the world. Understanding demand before buying inventory, checking quality, and planning carefully can help reduce unnecessary stock and wasted resources. Sustainability starts with asking whether a product should be made, for whom, and in what quantity. Environmental results need to be measured.

I want AI to be a serious partner: helping people see more, understand consequences, and learn from decisions. As information and tools multiply, that partnership should give us greater agency and more room for creativity, relationships, and life beyond the screen.

Commerce will evolve as agents become part of how people buy and businesses operate. We are building WIZIUM so entrepreneurs and agencies can shape that future—with a company of their own, an idea worth pursuing, and the authority to decide where it goes.

If you share this ambition as an entrepreneur, investor, or technology partner, I invite you to talk with us about what we can build together.

Andrey Botnev

Founder & CEO, WIZIUM

Propose a partnership

Your business with WIZIUM

WHAT CHANGES
FOR YOUR BUSINESS.

WIZIUM connects product research, sourcing, and launch in one workflow. For a brand, that starts with a product. For an agency, a client project. Here is what changes for the people building the business.

01

A clearer decision before you commit.

Compare product opportunities, supplier options, and estimated costs before committing money. See the reasoning and the open questions behind the recommendation.

02

Less work lost between steps.

Keep the brief, decisions, and project status together as research moves into sourcing and launch. People and agents can pick up the work with the context they need.

03

More room to build your business.

Agents prepare the research, supplier comparisons, and launch materials. Experts step in where judgment is needed. You choose the direction, approve commitments, and decide what to build next.

What would you like to build?

Ask our team

News

What’s new at WIZIUM.

Original WIZIUM Premium launch illustration.

Product · WIZIUM Premium

Introducing WIZIUM Premium

Fully managed launches and ongoing operations on Amazon and TikTok Shop, run by a dedicated lead, specialists and AI agents working from the same project.

Read story

Commerce. Product. AI.

The people building WIZIUM.

Ilia Aboimov, CPO at WIZIUM
CPO

Ilia Aboimov

Ilia brings over a decade in FMCG and fashion retail, from warehouse and store operations to managing multiple stores. With over five years in product management, he has led digital products for on-shelf availability, retail analytics and retail media.

Anna Kulik, CMO at WIZIUM
CMO

Anna Kulik

Anna brings 15+ years in technology marketing, international consulting and digital product launches, including IDC’s Beyond Global Challenges initiative. Based in Israel, she has applied AI in marketing since 2021 and leads WIZIUM’s brand, go-to-market strategy and Research Lab.

Denys Tkachenko, COO at WIZIUM
COO

Denys Tkachenko

Denys runs WIZIUM’s day-to-day operations, coordinating engineering, delivery and priorities. A lead full-stack developer, he builds web products across fintech, AI, health analytics and cloud storage, and is pursuing graduate studies in AI and machine learning.

Vladislav Botnev, Data Scientist at WIZIUM
Data Science & AI

Vladislav Botnev

A Data Science student at NOVA IMS in Lisbon and former Junior Data Scientist at Noventiq, Vladislav combines machine learning with product experimentation. His startup experience includes a prize-winning university project featured on Portuguese national television.

Viktoriya Mokhovikova, Data Scientist at WIZIUM
Data Scientist

Viktoriya Mokhovikova

With a Data Science background at NOVA IMS, Viktoriya works in machine learning, forecasting, databases and visualization. Her projects include surf-school booking and wellbeing applications. She also brings experience teaching mathematics and building startup communities.

Simon Vagapov, US Business Development & Fundraising at WIZIUM
US Business Development & Fundraising

Simon Vagapov

Simon is a three-time co-founder and go-to-market operator for early-stage technical products. He works across positioning, pipeline, PR and fundraising. His experience includes scaling Superlook AI to over one million users and helping deep tech and AI companies bring products to market and raise capital.

Artem Kuzyomkin, Backend Developer at WIZIUM
Backend Developer

Artem Kuzyomkin

Artem brings over six years of experience in Python, microservices and product architecture. He has modernized legacy systems, built integrations and helped teams deliver new products. At WIZIUM, he develops the architecture and services connecting the platform’s capabilities.

Arseniy Prorokov, Data Scientist at WIZIUM
Data Scientist

Arseniy Prorokov

Arseniy develops machine learning approaches for WIZIUM’s AI systems, connecting product evidence, decisions and execution. A Data Science Master’s student at NOVA IMS and former Noventiq Software Engineer, he brings a researcher’s rigor to his work.

WIZIUM Research Lab

AI is reshaping commerce.
Add your voice.

Everyone has a forecast about AI in commerce. We’d rather hear from the people doing the work.

We’re talking to people who run agencies, brands and marketplace operations about how AI is already changing their work: what it takes off their plate, where it falls short, and what their teams need to learn next. What we hear shapes our research on where commerce is heading.

Questions we’ll explore together

  • What should people in commerce get better at as AI takes on more work?
  • If every business has an AI agent, why would yours win?
  • What would you build if your company could act on your ideas?

PARTNERSHIPS · WIZIUM

Let’s work
together.

Bring your expertise, technology or audience into a shared commerce project.

Connect complementary services, create research or media together, or explore a joint market opportunity or a strategic investment. We’ll agree on the contribution, responsibilities and next step with you.

Ways to work with us

  • Complementary services for sellers and agencies
  • Joint research or media
  • A shared market opportunity or strategic investment
Explore a collaboration
Andrey BotnevFounder & CEO
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